A Typology of Nonprofit Competition: Insights for Social Marketers
نویسندگان
چکیده
than twenty-five years, he has conducted research, taught about, written cases, and been involved in managing and advising nonprofit organisations. His research interests include marketing models, arts and entertainment, and marketing strategy. He is co-author of Public and Nonprofit Marketing.
منابع مشابه
Cooperation, Competition and Social Marketing Cooperation, Competition and Social Marketing -1- the Growth of Social Marketing Organizations
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